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Cookies

Piaggio uses "cookie technology" to make the browsing experience more pleasant for all users visiting the site.

Cookies are small files that the site visited by the user sends to the browser, where they are stored and then transmitted back to the site the next time the same user visits.

Cookies are used for a variety of purposes, including: performing computer authentication; session tracking; storing information about specific configurations of users accessing the server.

These enable the Site to remember the User's data for the duration of the visit or for subsequent visits, allow the User to navigate between pages efficiently, store his/her preferences, enable the User to interact with social networks such as Facebook, Google, Instagram and offer Google Maps services.

The cookies may also be used to store the User's login data and therefore make the User's recognition automatic (and therefore the procedure of entering username and password every time the User accesses the site is no longer necessary).

The data is processed with the aid of electronic or, in any case, automated, computerised or telematic tools, with logic strictly related to the purposes expressed above and, in any case, in such a way as to guarantee the security and confidentiality of the data.

According to current Italian legislation, the use of cookies does not always require the user's express consent. In particular, technical cookies, i.e. those used for the sole purpose of carrying out the transmission of a communication over an electronic communication network, or to the extent strictly necessary to provide a service explicitly requested by the user, do not require such consent. In other words, these are cookies that are indispensable for the operation of the site or necessary to perform activities requested by the user.
Among technical cookies, which do not require express consent for their use, the Italian Data Protection Authority also includes:
analytics cookies where used directly by the site operator to collect information, in aggregate form, on the number of users and how they visit the site,
navigation or session cookies (to authenticate, to make a purchase, etc.),
functionality cookies, which allow the user to navigate according to a number of selected criteria (e.g. language, products selected for purchase) in order to improve the service provided to the user.
Among technical cookies, which do not require express consent for their use, the Italian Data Protection Authority also includes:
analytics cookies where used directly by the site operator to collect information, in aggregate form, on the number of users and how they visit the site,
navigation or session cookies (to authenticate, to make a purchase, etc.),
functionality cookies, which allow the user to navigate according to a number of selected criteria (e.g. language, products selected for purchase) in order to improve the service provided to the user.
Our site also uses so-called profiling cookies, which we can only install with your prior consent. Profiling cookies are designed to create profiles of users and are used to send advertising messages in line with the preferences expressed by the user while browsing the Internet. These cookies are used to present content more suited to users and their interests. They can be used to display targeted advertising or to limit the number of times you see an advertisement. For the same purpose, and by means of automated processing of various kinds, the data thus collected may be enriched and cross-referenced with data from other sources, in particular with the browsing data of other companies participating in the NESSIE project, to obtain new information on users, create homogeneous classes and summary data relating to each user; such data and information may also be synchronised with external platforms for business intelligence and marketing automation activities. For more information on the NESSIE project and the participating companies click on the following link.
Due to the particular invasiveness that these cookies may have on the private sphere of users, European and Italian legislation provides that the user must be adequately informed about the use of such cookies and thus give his/her valid consent. Profiling cookies, require the prior acquisition of the user's free and informed consent, which the Site acquires in the forms provided for by the Provision through the banner that appears on the first visit, as well as through the extended information notice that allows the user to grant or deny consent.
If the cookies received by the User terminal are installed directly by the operator of the site that the User is visiting, they are first-party cookies. While browsing the site, the User may also receive cookies from other sites or web servers (so-called third-party cookies) on his or her terminal equipment, which may contain certain elements (such as, for example, images, maps, sounds, specific links to pages in other domains) present on the site he or she is visiting. In this case these are cookies that are set by a website other than the one you are currently visiting.
Our website uses Google Tag Manager (“GTM”), a tag management service provided by Google LLC, which allows us to implement and manage tracking tags, such as analytics and marketing tags, without modifying the site's code.
GTM does not collect personal data but may activate other tags that do. These tags are only activated with the User’s prior consent, which is collected through our consent management system (cookie banner). The User can modify or withdraw consent at any time via the cookie settings available on our website. For more details on how Google processes data collected through the tags activated by GTM, please refer to Google's Privacy Policy.
The User can select which cookies to authorise through the specific procedure provided below, as well as authorise, block or delete (in whole or in part) the cookies also through the specific functions of his/her browser. browser): however, in the event that all or some of the cookies are disabled, it is possible that the site may not be accessible or that certain services or functions of the site may not be available or may not function properly and/or you may be forced to change or manually enter certain information or preferences each time you visit the site. If you wish to change your cookie settings below are brief instructions on how to do this in the most popular browsers:
• Microsoft Internet Explorer
• Microsoft Edge
• Google Chrome
• Morzilla Firefox
• Apple Safari

If you wish to have information about other browsers, please visit the website of the browser developer. If you do not wish to be tracked by Google Analytics on all websites, please visit the following site: https://tools.google.com/dlpage/gaoptout?hl=it As already set out in the banner that immediately appears on the first visit to the Site, consent to the use of all the cookies used will be given by the User by selecting the virtual acceptance button (e.g. OK, check, etc.) or by continuing to navigate within the Site (e.g. by ignoring the banner/pop-up and carrying out further operations). The User will also have free access to the link to the extended information notice, complete with all the information relating to cookies (description, purpose and storage), in which the User of the Site will be able to express consent only for certain categories of cookies.
Type of cookie
In order to arrive at a correct regulation of cookies, as well as a conscious expression of consent to their use or non-use, the following is a brief information on the different categories into which they are divided.